Why do I need a website?I am assuming you are here because you are thinking that you or your business, or your local community centre or favourite charity, should have a website. Maybe you have not quite made your mind up or maybe you just think it is about time you had one but are not really sure why. 
Well, if you do decide that you want a website, and lets face it, most organisations and most individuals these days do, the first and most important decision you have to make is what you want your website to do. After that the rest should come naturally. So, what do websites do and why should you get one? On a very basic level a website offers three main things; Information What kind of information do you wish to present? And to whom? Your web site can offer all this and more, 24 hours a day, 7 days a week. Communication What type of feedback do you need? Sales? New customers? Communication with existing clients? Remember, the website is open for business 24 hours a day, 7 days a week. Opportunities The opportunity to catch a ride on the biggest tsunami since the invention of the steam engine. The opportunity to make a difference, to sell a message, and hey, maybe make some money, why not ! These questions are fundamental to the unique purpose and design of your website - we at websitebrokers can help you to find the answers. Once you have decided to go ahead and get a website there are a few options you need to consider. For example, do you want one built from scratch - in other words you’re starting with a clean sheet of paper and you plan to conceptualise and design the website, then prepare specifications concerning the standard HTML web design, probably incorporating elements of a database driven web design using PHP and MySQL, together with some optional extras such as Flash animation and rollover buttons. Oh, and you will need arrange to set up a web space, the domain name and e-mail facilities. Then you should budget for approximately $20,000 - $30,000 to have the site built; sit through dozens of presentations; spend weeks developing a more detailed specification; and then wait for months while the site is agreed, built and tested. Complicated ? – I’ve just started on the possible complications! Alternatively you could purchase a second-hand (”pre-loved” ?) website. That’s right – you would buy a second hand car or boat, or house so why not save money, and hassle, by advertising for a website wanted. You then SEE, TASTE, and SMELL the website before you purchase it. You could even negotiate to purchase it on a deferred payment schedule, say monthly payments. So now go back up a few paragraphs; up the page to “Information” - What kind of information do you want to present? And to whom? Now go to the next line: Communication - What type of feedback do you need? Sales? New customers? Communication with existing clients?. The Opportunities part – that’s up to you, but first you need that website. OK what next ? Easy. Write down your answers and email them to us. Now all you have to do is sit back and wait, but to keep you busy while waiting you should be considering the following: How are you going to keep the website updated? How will you make sure that people visit it?Some people decide to learn how to look after the website for themselves, while others simply don't have the time or the inclination and would rather have someone else do this job. You need to decide which option fits your needs. Once we have your website it is likely to need regular and substantial updates. We at websitebrokers, at absolutely no additional charge to you, and only at your request, will provide details of suitable organisations, in your State/ Country, that can arrange a maintenance agreement. Likewise if your site only needs occasional updates we can provide details of several suitable organisations that can assist you. Alternatively if you decide to look after the site yourself we can point you in the right direction to learn how to do it. The choice is yours.
|